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Learn Chinese online - "Desert Tour" shines in China's west
CITYLIFE / Hip & New
"Desert Tour" shines in China's west
(CRIENGLISH.com)
Updated: 2006-08-11 09:09
China's western region is famous for its awe-inspiring beautiful deserts
and enthralling mystique. With the peak season of China's western tourism
in full swing, many tourism companies and tourism administrations in the
Ningxia Hui Autonomous Region, Inner Mongolia Autonomous Region and Hosi
Corridor of Gansu province are now collaboratively working on "Desert
Tour" projects aimed at making the mystic and vast deserts hot tourism
destinations.
From Tengger Desert to Sand Lake and Dunhuang to Badain Jaran Desert,
tourists are popping up everywhere. They are not afraid of the sweltering
temperatures and enjoy surfing in the hot sand and experiencing
breathtaking desert adventures. Sand Lake appeals to an average of
500,000 visitors each year alone.
Provinces and autonomous regions in western China also engage in tourism
through branded strategies involving the desert with names such as "Base
of Desert Tour of China" or "Center of Desert Tour." They regard the
"Desert Tour" as their most important and attractive tourist production.
The region is building a tourism industry chain focusing on promoting
tourism transformation from offering only sightseeing to more
comprehensive facilities, including vacation areas, film production and
adventure trips.
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