Learn Chinese online - After the concert

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CITYLIFE / Bars & Cafes






After the concert


By Caroline (smartshanghai.com)
Updated: 2007-08-10 09:35







Hands up all those who've leapt around their apartments at some point
singing along to Avril Lavigne's "Complicated"? Come on now, lying is bad
for your karma, and you at the back, hands up now. Although Avril is not
a big international DJ with a name like a pharmaceutical product, she is
far more of a superstar than any one-hit nightclub wonder will ever be.
Her tunes are as hard to shake as a Rolex salesman on Nanjing Dong Lu,
she has meaningful lyrics, a juggernaut of PR and marketing support and,
most importantly, popular appeal. She's sold 25 million albums, garnered
eight Grammy nominations and even hit the top of the movie charts as a
Possum named Heather. She's undeniably huge and she's coming to Shanghai.

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Now, no big star is an easy hire. I've seen the catering requests for Il
Divo, the pop-operatic-totty-quartet, and these guys are expensive
puppies to feed and pay. We've seen a few big names in Shanghai such as
Elton, sponsored by Budweiser, and Christina, sponsored by Chivas, but
what's so exciting about Avril, apart from the fact that she's Avril, is
that she's being brought over by a brand firmly established in Shanghai:
Solid Vodka.

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Over my years in Shanghai I've seen Solid grow from a teeny tiny
plantling into a great big vodka forest. It's now one of the best selling
vodkas in Shanghai and a growing force in the rest of China. I did a
little calculation: based on my own annual vodka consumption, multiplied
by the 18 million people currently in Shanghai and, well...let's just say
that the number had a lot of zeros.

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Other than the drunkenness, the effect this meteoric rise has had on the
average China drinker has been pretty huge. Solid started off with
parties in the summer of 2005, the Solid Summer Sessions. This series of
parties at the now-defunct VIP Room brought us local DJs, the Jazz du
Funk crew and a whole load of creativity. They were fun, local, and based
around the limited budget of a fledgling company. Within a year though,
Solid were bringing us big name DJs, like Bob Sinclar, Pete Tong and a
whole host of others all making it out to Shanghai for the first time,
purely for our partying pleasure. Not half bad before the brand had even
reached its second birthday, which it celebrated, in fine fettle, with a
gala Jean Georges dinner and a two-day extravaganza at Bar Rouge.

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Not wanting the rest of the 22 other cities across China, in which Solid
Vodka is sold, to miss out, the team has spent July jetting across the
country for their second nationwide tour, Solid Science. From Harbin to
Nanning, twenty cities so far have enjoyed the Solid treatment.

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With the DJ scene in China well and truly under their control, the gift
to Shanghai for Summer 2007 is the Avril gig. On Wednesday 15th August,
the Avril-naut will roll into town and over to the 6,000 seater Qizhong
stadium. Yes, you will be delighted to hear, that the concert will take
place in the beautiful new one used for the tennis and not the crappy
gymnasium that most pop stars inexplicably perform in. The show follows
the launch of her third hit album The Best Damn Thing and a sellout tour
of Europe and Asia. The Shanghai date will be her first and only in
Mainland China, and is expected to be jam packed full of punky dance
moves. She has even added a line in Mandarin to her top-selling song
Girlfriend, which recently hit the Number 1 spot in Mainland charts.

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Solid and event organizers, Emma, have taken pains to give Avril's fans
access to the superstar, pricing 80% of the tickets at 200rmb or 400rmb,
and organizing free buses to the stadium. The event is on track to be a
sellout, so pick up your tickets sooner rather than later on Emma's
ticket hotline: 400-707-9999 or ticketing website: www.emma.cn.

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For those who like their Avril with a drink in hand in a club, the
official after-party, sponsored by Solid Vodka, is at M2, the new venue
from the people behind Muse in Plaza 66. See, that wasn't complicated,
was it?

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Muse 2
Date: August 15
Location: 5F Plaza 66, 1266 Nanjing Lu, near Shaanxi Bei Lu
Tel: 021-6288 6222

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Click HERE for the concert.























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